The Lede
In recent years, many writers have turned to Substack as a platform to share their work and connect with readers. However, having a personal website is still crucial for long-term branding, SEO, and control over content and email lists. Elizabeth Tai, a writer and expert on Substack, argues that writers should use Substack to amplify their website, not replace it.
Background & Context
Substack allows writers to share their work directly with readers, bypassing traditional channels like social media and blogging platforms. This has made it easier for writers to connect with their audience and build a community around their work. However, relying solely on Substack can limit a writer's control over their digital presence and future business opportunities.
Deep Dive
Rachel from Conscious Living is a good example of a writer who has bought a domain and linked it to Substack, allowing her to use the platform as a content management system. However, owning a website provides more flexibility and control over branding and email lists. For instance, a website can serve as a central hub for a writer's work, including books, courses, and coaching services. It also allows writers to customize their digital presence and build a more personal connection with their audience.
Expert Angle
According to experts, having a personal website is essential for writers who want to establish themselves as authorities in their field. A website provides a centralized hub for a writer's work, making it easier for readers to find and engage with their content. Additionally, a website allows writers to build a more personal connection with their audience, which is critical for building trust and loyalty.
What Comes Next
As the writing community continues to evolve, it's clear that having a personal website is no longer a nicety, but a necessity. Writers who want to establish themselves as authorities in their field should consider building a website to centralize their content, build trust with their audience, and control their digital presence.